Ditch the generic freebies: New ways to think about lead magnets

👉  Lead magnets are a crucial step in building a funnel. But they don't have to be a document. Consider using events, one-on-one calls, quizzes, and anything else your target customers find valuable. Just be sure to HELP THEM and NOT PITCH THEM!👈 

Want More? Check out Solopreneur Soundbites with Joe and Carly.

This week: Why Is Lead Nurturing Often Overlooked When It's So Important?

Listen on Apple / Spotify / YouTube

Here's how you can sell millions by leveraging email marketing.

Our Guest Chris Orzechowski Sold $100M+ Worth of Products Using Email. Here's How...

Here's the gist...

Why Email Marketing:

• Direct, reliable, and intimate communication channel.
• Provides higher ROI than social platforms.
• Helps build a sustainable pipeline of clients. 

Content Creation for Emails:

• Focus on relatable, story-driven content over corporate tone.
• Tailor messages to align with audience needs and context. 

Building an Email List:

• Use ads, social media, and lead magnets to attract subscribers.
• Start small and grow incrementally through audience engagement. 

Best Practices for Emails:

• Use catchy subject lines and authentic content to increase open and click-through rates.
• Focus on solving audience problems and building trust. 

Key Takeaway: Stay focused on your unique strengths and insights, avoiding distractions from competitors' flashy strategies.

Listen on Apple / Spotify / YouTube

What is a Lead Magnet? 20 Lead Magnet Ideas and Examples [+ Step-by-Step]

HubSpot has created a free online guide to lead magnets.

It includes:

1. Conversion path info
2. Lead magnet best practices
3. How to create a lead magnet
4. Lead magnet examples
5. A link to 150+ Content Creation Templates

 🧠 The Hidden Brain Podcast

The Hidden Brain podcast, hosted by Shankar Vedantam, is a podcast that explores the unconscious patterns influencing human behavior and decision-making.

Each episode combines storytelling with scientific research to offer insights into the complexities of the mind, covering topics like memory, emotions, and social dynamics. I find it fun and interesting to listen to.

Plus, for solopreneurs seeking to understand the psychological factors that impact personal and professional growth, Hidden Brain can provide valuable perspectives that can inform and inspire.

- Joe

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