👉 No one’s going to steal your idea, and if they do, they probably won’t execute it as well as you. If you don’t test your idea in the real world, you risk wasting time building something no one wants. Talk to potential customers, refine your messaging, and tweak your offering based on real feedback. 👈
Want More?Check out Solopreneur Soundbites with Joe and Carly.
This week: Why Keeping Your Solo Business Idea a Secret is a Huge Mistake
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Here's the the very first thing a person should do when they have an idea for an invention....
How to Get Your Invention From Idea To A Successful Reality with Alan Beckley
👇 No Time To Listen? Read The Summary. 👇
Here's the gist:
Marketing > Invention – The biggest challenge for inventors isn’t coming up with an idea; it’s successfully marketing and selling it. Over 80% of new products fail because the market is brutal.
Validate Before Patenting – Before rushing to file a patent, inventors should validate their product idea against competitors and test market demand. Filing too early can be a costly mistake.
Licensing is Smarter Than Manufacturing – Instead of spending huge sums producing and selling their invention, many inventors make more money (with less risk) by licensing their idea to a larger company.
Avoid the "No Competition" Trap – Every product has competitors, even if they aren't identical. Inventors must research how consumers currently solve the problem their product addresses.
The V-E-M Marketing Process – Alan’s framework for successful invention marketing:
Validate – Ensure the product solves a real problem.
Evaluate – Compare it to top competitors.
Market – Develop a strong 30-second pitch to sell the idea effectively.
OR LISTEN NOW...
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What is it? A TV show about a group of rookie cops in the LAPD. The focus is on John Nolan (Nathan Fillion), a 40-year-old contractor who upends his life and becomes a patrol cop.
Why do I like it? While the show occasionally slips into "Yeah that would never happen" territory, it has the right blend of drama and action. Good people sometimes cross the line for the right reasons and deal with the consequences. While it is undoubtedly fiction, it's good, enjoyable fiction with characters you can root for.
Where can I see it? All 7 Seasons are on Hulu.
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