Joe Rando
In this episode of The Aspiring Solopreneur, Carly Ries and Joe Rando are joined by Danielle Hendon, a CPA and owner of 4 Corners CFO, with a refreshingly approachable vibe. Danielle breaks down intimidating money matters into digestible nuggets of wisdom, starting with what it means for a business to be “bankable.” Spoiler: It’s about setting yourself up for financial support before you need it!
Danielle spills the beans on why debt isn’t the villain it’s made out to be—it’s all about intention. With anecdotes, practical tips, and a framework for mastering your business finances, she guides solopreneurs on navigating cash flow, profit margins, and the dreaded accrual vs. cash accounting debate.
Oh, and PSA: Stop asking your CPA for permission to run your business! Danielle believes in empowering solopreneurs to make informed decisions, not just follow advice blindly.
From why it’s okay to raise your rates (hello, inflation!) to uncovering your most profitable services, Danielle’s Reveal Your Path to Profit framework is the ultimate guide for financial clarity and success. And her favorite quote? “Everything is figureoutable.” Isn’t that the mantra every solopreneur needs?
Tune in, take notes, and maybe rethink those financial fears—you’ve got this!
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Connect with Danielle Hendon
Favorite Quote About Success:
"Everything is figureoutable." - Marie Forleo
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About Danielle Hendon
Danielle empowers business owners to pay themselves what they’re worth and continue to put more profit in their pockets every year. She does this by helping business owners understand their financial numbers and WHY they move. Armed with that understanding, they can intentionally grow their profits.
She brings over a decade of experience in corporate finance and accounting to small businesses on a scale that fits their budget and their needs. Her education and certification (as a CPA) gave her the technical knowledge. Using those skills on the job, taught her that accounting and finance are about so much more than numbers. It’s about the people. She LOVES numbers…but has a genuine passion for people.
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