How to Make Your Marketing Irresistible Using Behavioral Science

Watch the Episode on YouTube

How nice would it be to increase your audience engagement, response rates, and the ROI of your marketing initiatives? 

Pretty great, right?

Harnessing hardwired consumer behavior and instinctive responses is one of the best ways to do that, and it isn’t even that hard if you know what you’re doing.

That’s where Nancy Harhut comes in. Author of Using Behavioral Science in Marketing, getting people to take action is what Nancy is all about. Her specialty is blending best-of-breed creative with behavioral science to prompt response.

And she’s really good at it. 

She and her teams have won over 200 international and national awards for marketing effectiveness. 

Nancy’s also been named one of the 10 Most Fascinating People in B2B Marketing, a Social Top 50 Email Marketing Leader, and a Top 40 Digital Strategist A frequent speaker at marketing conferences, she’s shared her passion with audiences all over the world.

We invited her on the show to discuss things like:

• What inspired Nancy to write her book "Using Behavioral Science in Marketing"

• Tactics and principles people can use to capture their audience’s attention

• Common mistakes marketers make when trying to incorporate behavioral science into their strategies

• The most surprising or unexpected finding in Nancy’s research

• Nancy’s advice for aspiring marketers looking to integrate behavioral science into their strategies

Plus so much more. So be sure to tune in!

Like the show? We'd love it if you'd leave a 5-star review!

Resources Mentioned In The Episode

• The Brainy Business Podcast
• Brainfluence
• Habit Weekly Newsletter

Connect with Nancy Harhut

• Read Using Behavioral Science in Marketing
• Visit HBT Marketing

Favorite Quote About Success:

"You miss 100% of the shots you don't take." - Wayne Gretzky

Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Starter gives you free education, community, and tools to build a thriving one-person business. 

So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, click here to check out SoloSuite Starter!

About Nancy Harhut

Nancy Harhut is Co-Founder and Chief Creative Officer at HBT Marketing, a consultancy which specializes in applying human behaviour techniques to marketing and whose clients include H&R Block, AARP and Transamerica. Based in Boston, Massachusetts, she previously held senior creative management positions with agencies within the IPG and Publicis networks, where she worked with clients including Dell, Bank of America and AT&T. A regular international conference keynoter, she has been recognized as an Online Marketing Institute Top 40 Digital Strategist and Ad Club Top 100 Creative Influencer.

Like this show? Click on over and give us a review on Apple Podcasts Thanks!