Joe Rando

Joe Rando is the Founder and CEO of WorkStarr, the company that created LifeStarr. He lives in Sharon, MA with his wife, Licia, a child therapist, and has 4 grown children who are all awesome (just ask him). He has a degree in physics from UMass and an MBA from UConn. Joe has started a number of businesses in technology and real estate. He is very excited about LifeStarr and pretty much never stops talking about it (just ask his wife). His hobbies include drinking coffee, thinking about drinking coffee, and wishing he was drinking coffee. Between cups of coffee, he sometimes jogs, skis, cycles, and plays the guitar.

Guest Interviews

Every Monday, we'll bring you an interview with an expert or solopreneur that will provide insights into the issues, challenges, and opportunities faced by one-person businesses. Trust us, you don't want to miss these!

Deep Dive Series

Every Thursday, hosts Joe and Carly will dig deep into a variety of topical series that cover best practices for one-person businesses. We'll focus on the nitty-gritty details of things like marketing, cash flow, sales, business models, and so on. These shorter episodes are packed with actionable takeaways and a good dose of humor.

Expert Mondays

Every Monday, we'll bring you an expert that has insights into some aspect of the issues, challenges, and opportunities face by one-person businesses. And every once in a while, we'll feature an episode where Carly and Joe answer your questions.

Solopreneur Thursdays

Every Thursday, we'll feature a solopreneur or freelancer and talk about their experiences as a one-person business. There won't be lots of multi-millionaires on this show; these will be regular people that are making the life they want as a one-person business.

What Solopreneurs Need to Include on Their Website's Homepage

Joe Rando: May 26, 2022 8:45:25 AM

As part of the solopreneur success cycle, we take this episode to dive into another marketing topic. A couple of weeks ago we discussed planning and organizing your content marketing efforts, and today we have a short episode where we discuss a...

Marketing Sales & Marketing * Solopreneur Success Cycle (SSC)

Solopreneur Success Cycle: Defining Your Business Strategy

Joe Rando: Apr 28, 2022 8:11:21 AM

As promised, today we are going a start a process of "deep diving" into various topics around the Solopreneur Success Cycle. We will be doing this...

* Solopreneur Success Cycle (SSC) 2 Plan

HubSpot for Solopreneurs - Is It Worth It?

Joe Rando: Apr 21, 2022 8:55:55 AM

When it comes to hosting websites for one-person businesses, cost is usually a factor. But so is what you get for your money. The question we are...

Expert Interviews Websites Featured

What Solopreneurs Need to Know About Intellectual Property

Joe Rando: Apr 18, 2022 8:56:36 AM

Dr. Keegan Caldwell is a patent attorney and the founder and managing member of Caldwell Intellectual Property Law. He founded the firm in 2016 and...

Expert Interviews Intellectual Property

Solopreneur Success Cycle 8: Making Adjustments to Your Business

Joe Rando: Apr 14, 2022 10:06:49 AM

We've reached the end of the Solopreneur Success Cycle Series! Can you believe it? If you've missed any of the episodes from the series, you can find...

Deep Dive * Solopreneur Success Cycle (SSC) 7 Adjust

Solopreneur Success Cycle 7: Making Tough Decisions On Where To Take Your Business Next

Joe Rando: Apr 7, 2022 8:24:06 AM

It's time to decide if you are going to make any changes to your business and if so, what you will change. In the last step of the Solopreneur...

Featured Deep Dive * Solopreneur Success Cycle (SSC) 6 Decide

Solopreneur Success Cycle 6: Refining or Reimagining Your Business Based On Results

Joe Rando: Mar 31, 2022 9:03:08 AM

Hopefully, you've been keeping notes on issues you've been facing. It's so much easier than trying to remember everything that's gone wrong or been...

Deep Dive * Solopreneur Success Cycle (SSC) 5 Refine/Reimagine

Solopreneur Success Cycle 5: Here's How to Execute Your One-Person Business

Joe Rando: Mar 24, 2022 9:18:10 AM

You're past the setup and planning phase and now it's time to actually do the work and release your business to the world. Woohoo! Congratulations!...

Featured Deep Dive * Solopreneur Success Cycle (SSC) 4 Execute

Solopreneur Success Cycle 4: Setting Up Your One-Person Business

Joe Rando: Mar 17, 2022 8:33:14 AM

This step of the solopreneur success cycle is extensive, so be sure to take it in pieces and know that we are continually working hard to bring you...

Deep Dive * Solopreneur Success Cycle (SSC) 3 Setup

Solopreneur Success Cycle 3: Planning Your One Person Business

Joe Rando: Mar 10, 2022 8:11:24 AM

To access the entire Solopreneur Success Cycle, be sure to click here. You found the intersection of your skills and passions that you think you want...