Who says you need a big marketing budget to make a big impact? Not us!
👉 Looking for cost effective ways to market your business? Here's one idea: Consider partnering with complementary businesses to cross-promote each other’s offerings. For example, if you’re a freelance graphic designer, team up with a copywriter to create a bundled offer or share referrals.👈
Want More?Check out Solopreneur Soundbites with Joe and Carly.
This week: Budget Friendly Ways Solopreneurs Can Market Their Business
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How nice would it be to increase your audience engagement, response rates, and the ROI of your marketing initiatives?
How to Make Your Marketing Irresistible Using Behavioral Science
with Nancy Harhut
👇 No Time To Listen? Read The Summary. 👇
Here's the gist:
Tactics for Engagement:
Use surprise to intensify emotions and boost focus and memory.
Leverage "eye magnet" words like new, free, and you.
Apply social proof to influence decisions based on others' actions.
Common Mistakes:
Testing one tactic and giving up too soon.
Misapplying principles like social proof, leading to counterproductive results.
Most Surprising Finding:The power of autonomy. Reminding people they have a choice can double response rates.
Recommended Focus for Solopreneurs:Cognitive fluency—keeping messages simple and clear to enhance credibility and decision-making.
OR, LISTEN NOW...
HubSpot Academy
HubSpot Academy is a free online learning platform offering courses on marketing, sales, customer service, and business development. It provides certifications, practical skills, and tools to help professionals grow their businesses.
The platform's user-friendly courses and actionable insights are ideal for solopreneurs looking to scale their operations without significant investments in formal education.
What is it? The film adaptation of the popular musical.
Why do I like it? If you've been in a conversation with me in the past few weeks, I've either talked about the movie, or have broken out into song without warning. Having loved the show on stage, I had my reservations, but the movie did it justice.
If you're trying to figure out holiday plans, go see it.
Disclaimer: It's nearly three hours but it goes by fast!
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