👉 Networking is NOT selling! When you network - in person or online - your focus should be on how you can HELP the person you are talking to, not how you can get them to buy from you. Remember the secret to marketing and sales, 1) Build Trust, 2) Inspire Action... IN THAT ORDER. Networking is about building trust. 👈
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This week: Our Two Cents on Networking - How to Avoid Awkwardness and Shine
How to Unlock Solo Success Through Public Speaking
with Blair Bryant Nichols
Here's the gist...
Public speaking is a powerful tool for solopreneurs to gain visibility, attract clients, and grow their business. It positions you as an expert and allows you to connect with potential clients in a meaningful way.
Identify your unique value proposition and core message. What specific problem do you solve? What expertise do you bring to the table? Don't assume everyone knows what you know – your unique perspective is valuable.
Think of public speaking as a marketing and business development tool. Speaking engagements can lead to new clients and business opportunities. Consider what you want your audience to do after hearing you speak.
Craft your speech around a central idea and use storytelling to connect with your audience. Start and end with a compelling story to make your presentation memorable.
Find speaking opportunities by targeting conferences and events that attract your ideal clients.
Look for industry-specific events, professional associations, and local gatherings. Start with your existing network and gradually expand your reach.
Practice your delivery to build confidence and minimize reliance on notes. Focus on the structure and key points of your speech, allowing for flexibility and natural interaction with the audience.
LinkedIn Sales Navigator is a great tool for identifying people you want to network with. You have a wide array of filters for both people and companies. For people, you have Current Company, Company Headcount, Job Function, Title, Shared Experiences and a lot more.
For Companies, you have Industry, Revenue, Growth, Connection, Department Headcount, Technologies Used and lots more. This is a powerful tool to identify the people you want to network with to grow your business. Just remember, you need to have something to offer them that they will likely want.
What the heck is a Laufey? Laufey is a singer from Iceland.
Why Do I Like Her? It's very strange that I love her music so much. I am, at heart, a Rock and Roller, and Laufey is anything but Rock and Roll. She has a distinctively 1940s vibe to almost all of her music. "She has a voice like an angel" is a cliche, but it actually applies to Laufey. Her voice is stunning, and the music is updated just enough to enchant my rock and roll ear.
Where can I hear her? Here she is on Apple and on Spotify
- Joe
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