👉The PS section at the end of an email is highly visible and often the first thing readers scan. Instead of a typical closing line, use it to provide a last-minute value nugget, such as a quick bonus tip, exclusive link, or even a quirky, light-hearted comment that adds personality.👈
Answers To The Top Email Marketing Questions Asked by Solopreneurs
Jay Schwedelson
Here's the gist...
Common mistakes in email marketing include following outdated advice about subject lines and neglecting urgency in email content.
Jay advises that the first few characters in a subject line are crucial, and emojis can increase open rates, even in professional emails.
He suggests focusing on short, visually appealing emails, especially for prospecting, and keeping the most important information in the first 75 words.
Marketers should always be collecting email addresses, with effective tactics like pop-up contact captures.
Jay recommends personalizing call-to-action buttons for better performance and testing frequently to improve results.
Solopreneurs should focus on benchmarking their own email metrics rather than comparing them to industry averages.
He predicts that increased reliance on email due to economic conditions and the upcoming election will saturate inboxes, making it harder for marketers to stand out.
SubjectLine.com is a tool that helps marketers and businesses optimize their email subject lines to improve open rates and overall email marketing performance. The platform offers free testing and scoring of subject lines, providing feedback based on various criteria such as length, word choice, and emotional appeal. SubjectLine.com suggests ways to improve subject lines for greater effectiveness in attracting attention and encouraging recipients to open emails.
What Is It? What We Do in the Shadows is a mockumentary-style comedy series about four vampire roommates in Staten Island trying to navigate modern life. The show blends supernatural elements with humor as they deal with everyday problems, all while struggling to fit into human society.
Why do I like it? I can't stand scary movies, so as the spooky season begins, my husband and I always struggle to decide what to watch to embrace the season.
What We Do In The Shadows is the perfect compromise. It gets you in the Halloween spirit but is hilarious and entertaining. Highly recommend!
- Carly
Unlock the ultimate toolkit for solopreneurs—for free!
With SoloSuite Intro, you’ll gain access to essential insights, community, and tools that make running your one-person business easier and more efficient. Whether you're just starting out or looking to streamline your operations, SoloSuite Intro is here to help you focus on what matters most. Don’t miss this opportunity to simplify your business and elevate your success—join now and experience the difference SoloSuite Intro can make for your solopreneur journey!
