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4 min read
Joe Rando: Jun 24, 2024 4:46:00 PM
To understand just how powerful storytelling is as a marketing tool, we need to go back at least 100,000 years. What???!!!
Read More
3 min read
Joe Rando: Jun 18, 2024 4:44:00 PM
Question: What’s the best way to make people dislike you based on your content? OK, let’s imagine three hypothetical content creators. Stan, Chuck,...
3 min read
Joe Rando: May 14, 2024 9:50:16 PM
There are lots of exciting things to do when starting your solo business – websites, logos, marketing materials, and setting up your CRM. But whether...
3 min read
Joe Rando: Apr 9, 2024 10:17:00 PM
This will be my most vulnerable post to date, and it may keep that position forever. But here goes.
2 min read
Joe Rando: Mar 12, 2024 1:09:00 PM
You are never too old to set another goal or to dream a new dream." - C.S. Lewis “Starting tomorrow I’m going to…” We’ve all said that phrase at one...
1 min read
Joe Rando: Feb 12, 2024 10:05:00 PM
The whole idea of being a solopreneur is that you work alone... right? Well, maybe not. Recently, I decided to try an experiment. We created...
7 min read
Joe Rando: Feb 5, 2024 10:36:11 AM
One thing that many solopreneur businesses have in common is that the business model effectively exchanges time for money. What I mean is that the...
6 min read
Joe Rando: Jan 31, 2024 10:34:00 AM
You need money for your one-person business. I haven’t seen this discussed much but how you do this depends on the risk associated with the business...
2 min read
Joe Rando: Jan 2, 2024 2:27:00 PM
Google “Do I need a business plan?” and you’ll get a whole lot of “yes” – 20 Reasons Why You Need a Business Plan, 9 Reasons Why You Need a Business...
4 min read
Joe Rando: Oct 26, 2023 10:08:55 PM
You've probably heard it a thousand times: "Storytelling is essential for business growth." While this may sound cliché, it’s true—especially for...
